' Charles Crane | MTTLR

Privacy in the Golden State

A Look at the California Consumer Privacy Act   Are you a resident of California? Or are you a business owner whose business reaches consumers in California? If your answer to either of these questions is “yes,” then you should familiarize yourself with the California Consumer Privacy Act (“CCPA”). The CCPA is a new set of laws intended to enhance privacy rights and consumer protection for consumers in California. As more businesses rely on social media advertising, the CCPA and other privacy laws may affect you. Below is a breakdown of the most relevant parts of the CCPA.   Is the CCPA already law?   Yes, the CCPA took effect on January 1, 2020. The Act was passed by the California State Legislature and signed by the governor in 2018.   What is the CCPA and why does it matter?   The CCPA allows consumers to see all the personal information companies have collected on them, as well as a list of all the third parties that the companies have shared their data with. It also empowers consumers with the ability to either (1) force companies to delete their personal data, or (2) forbid the companies from sharing their data with third parties.   Additionally, the CCPA compels companies to take certain actions in order to facilitate consumer requests for information. For example, all covered companies are required to update their privacy policies with language that acknowledges the new rights afforded to consumers by the CCPA. Moreover, companies must provide at least two channels for receiving personal requests that include, at a minimum, a web page and a toll-free...