' Jason Zaccaro | MTTLR

Privacy Policies in a World Without Privacy. Is There Such a Thing as a Good Privacy Policy?

Questions surrounding data privacy and what happens to our personal data when companies collect it have risen to the forefront of public discussion more in recent years than ever before. As the data that companies collect grows more and more personal, where the data is stored and how it is used has become an increasingly important question. This is especially true for companies that collect and store biometric data – that is, data that measures biological features, such as fingerprints and facial features. One such company is Wireless Lab OOO, the developer of FaceApp, an application that uses AI to transform pictures that users upload using the mobile application, allowing users to see what they might look like older, younger, as a different gender, etc. FaceApp was created by Yaroslav Goncharov, a Russian software developer who previously worked for Microsoft and later founded his own start-up company. Goncharov currently leads the twelve-person team behind FaceApp, an application he envisioned as an “automated photo editor,” for which people would pay a subscription fee and which would essentially replace photoshop with AI. The app had been downloaded over twelve million times as of July 10, 2019, following an explosion of exposure on social media due to its use by celebrities such as LeBron James and Drake. With this exposure came scrutiny and controversy, particularly over the terms of use, and the control they gave the app developers over user data. The clause in the terms of use that has received the most public scrutiny is the section in the user content section that reads: “You grant FaceApp a perpetual, irrevocable, nonexclusive,...