' Rimsha Syeda | MTTLR

Apple vs. Facebook: The Demand of Growing Data Ethics

  In January, WhatsApp announced the release of a new privacy policy that allows the messenger service to share user data with its parent company Facebook. The policy has been met with public outcry and resulted in many users flocking to rival companies such as Signal. The backlash led to WhatsApp deciding to postpone the update, and it recently clarified that the new update relates to how people interact with businesses and how users will be asked to review its privacy terms. Previously, users saw a full-screen message prompting them to accept policy changes. With the new update, users will see a small banner near the top of their screen requesting them to review the company’s privacy policy, and they will then have the option to download a more detailed PDF of the update. According to the new policy, customers interacting with businesses could have their data collected and shared with Facebook and its companies. This means that customer transactions and customer service chats could be used for targeted advertising.   Facebook’s change of the WhatsApp privacy policy is fuel to its existing war over data privacy with one of the other largest tech companies, Apple. In 2014, Apple’s chief executive Tim Cook criticized companies like Facebook by saying, “If they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.” Apple also heightened its words into actions: it is introducing a new App Tracking Transparency feature to be automatically enabled in iOS in early spring, which requires every iOS app developer to explicitly request user permission to track and share...