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Butt of a Joke? The North Face v. The South Butt: Accounting for Viral Media When Suing the “Little Guy”

by pjsauer | Jan 9, 2010 | Commentary | 1 comment

Owners of famous trademarks are often faced with making the difficult decision that arises when their mark becomes the subject of a parody.  Spend a lot of money in court with the goal of obtaining an injunction to stop the potentially infringing use, or do nothing...
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